All local businesses, from accountants and florists to builders and plumbers are making more and more money, and are improving their businesses by making use of local search engine optimisation. If you have not yet employed local SEO, you are sure to lag behind your competitors. Let us now get to learn what exactly is local SEO?
What is Local SEO?
Local SEO is a very effective way of local online marketing. It helps local businesses in promoting their services and products to local customers, exactly at the time when they are searching for your type of business. These customers are not any random customers, but “real customers”. They are searching for your kind of business, because they need your service at the very moment. So, if you do not make use of this method, you are just giving your competitors an opportunity to stay ahead of you, and steal your customers.
How Local SEO Can Help Attract New Customers?
More than 50 percent customers make use of online directories and search engines to find local businesses, and very few use old paper directories, so if you still are stuck there, progressing can be difficult.
The number of local searches, which uses location in it, had increased by 58 percent in 2008-09. More and more people are searching for local businesses and information through Google and other similar search engines.
Local online directories and search engines help promote your business at the exact moment when someone is in need of your business. This certainly is the best time to connect and improve your business.
Local directory marketing has a far better conversion rate compared to other traditional advertising methods, and you have the chance of converting 1 out of 2 leads into real customers.
Most customers use mobile apps’ and mobile phone search engines to find local businesses while walking around. As local SEO covers PC as well as mobile internet, you will never miss out on any of your potential customers.
If compared to other ways of advertising, like leaflets, newspaper, etc, local SEO results in very little wasted exposure. You will be reaching your potential customers only when they need you, and not when they do not. So, local search engine optimisation is cost-effective and efficient.
How to Improve Your Local SEO Strategy?
If you already are using local SEO, but it has not benefited you much, then perhaps you are not doing it the right way. Below are some tips from local seo company Glow Serp Consulting that will help improve your local rankings.
1. Claim Local Profiles In Major Local Directories and Search Engines
Claim all your business profiles in Yahoo Local, Google Places, Bing Local, SuperPages and so on. This will help search engines know that yours is an official business listing.
2. Optimize Local Profiles
To optimize your local profiles properly, you need to find out the most important keywords. These keywords should be those terms that your potential customer would type in the search engine when he needs your business. This can be the products or business you offer. Make sure you include important keywords in all tag lines and descriptions in your local profile.
3. Maintain Consistent and Accurate Information
It is important that all your local profiles are accurate and share the same details as does your website. If the information is consistent, it will be easier for search engines to index the details.